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Maria Luisa's new boutique inside Printemps

03-12-2009 17:54 # add your comment

The Maria Luisa boutique, located at the heart of the second floor of Printemps’s fashion department, gives expression to a strong graphic universe based on an optical play of stripes and black and white checks. This concept, created by the Buttazzoni & Associés, is based on Maria Luisa’s visual identity. The surface area is divided into three sections : the main area where the clothes are displayed is more closed and then opens out onto two annexes on either side where the accessories are arranged on cubes at different levels.

These three areas are connected to each other through the visual pattern of the stripe on the carpet. The graphic elements are used on a variety of scales, as a frieze on the skirting boards, in the passageways and on the seating.

To soften and add a feminine touch to this atmosphere, the walls are covered with cream suede panels. The powder pink ceiling also contributes to this effect.

A cube-shaped changing room covered with mirrors on all four sides is loctaed in the middle of the space.

This intriguing and attractive setting embodies the desire for modernity and elegance that forms part of Printemps’s new strategy.

Maria Luisa

Printemps Haussman, 2nd floor

64, bd Haussmann - 75009 - Paris - France – t/ + 33 01 42 82 41 07

Open from Monday to Saturday 9.35AM – 8PM, Thursday until 10PM

Photos by Manuel Bougot

Category : News

Maria Luisa and Printemps

21-08-2009 17:26 # add your comment

Maria Luisa and Printemps

Maria Luisa Poumaillou becomes the fashion editor of Printemps and sets up her new shop on the 2nd Floor of Printemps Haussmann.

Maria Luisa Poumaillou is delighted to announce a new partnership with Printemps, in her new role as Fashion Editor of Printemps. As a consultant for women’s and men’s fashion brands, Poumaillou will be particularly focused on international designers and the initiation of directional fashion events within the store. She will open a new shop during the second half of 2009 on the 2nd floor of Printemps de la Mode on boulevard Haussmann.

Paolo de Cesare, CEO of Printemps, is thrilled about this event: “We are very happy with this partnership, which is absolutely unique in the fashion world. For all of us, Maria Luisa Poumaillou is the symbol of chic avant-garde style. Her fashion vision is one of excellence and creativity. I am sure that her shop will become the star space for new prestigious fashion designers. On the second floor of Printemps de la Mode, we want to feature everything that makes up the prestige of French and international fashion. The arrival of Maria Luisa Poumaillou is one step forward in the implementation of our new strategy, which is to make Printemps one of the greatest Fashion, Luxury and Beauty department stores in the world.”

Printemps was founded in 1865 and is now considered to be one of the most renowned fashion and luxury department stores.

Category : News

Maria Luisa SS09 Lookbook

21-08-2009 17:25 # add your comment

Spring/Summer 2009 collection : Maria Luisa Hong Kong lookbook

Photography - Jean-François Carly
Model - Lotta Volkova
Design - EEM

Category : News

Maria Luisa unveils Anthony Vaccarello’s new collection

21-08-2009 17:14 # add your comment

January 2009
Maria Luisa unveils Anthony Vaccarello’s new collection from January 26th until February 4th in the windows of her boutique, rue du Mont Thabor and rue Rouget de l’Isle.

Anthony Vaccarello
Following his studies at la Cambre in Brussels, Anthony Vaccarello wins the Jury Prize of Hyères’ Festival in 2006 with his intricate, glamorous and intoxicating designs. This is his first collection since his departure from Fendi.

Category : News

Setember 2008

21-08-2009 17:08 # add your comment

September 2008
Maria Luisa’s fashion week windows: a leather-clad rock band, french fries, a “flowerbong” and digital art!

Natalia Brilli
The celebrated jewellery designer has gone one step further in her leather-covering obsession: come and discover her full-scale 100% black leather rock band in the window of the menswear store (more bones than flesh). Starting its tour in Paris, the installation will soon be seen in Brussels, New York’s Barneys, Miami’s Art Basel… Soon in a shop near you! Meanwhile, you can check her Dario Argento-inspired video made especially for Nick Knight’s ShowStudio www.showstudio.com/project/futuretense#29507 for the “100 new fashion designers project”.

Rowan Mersh
The London-based artist has created an interactive installation especially designed for Maria Luisa’s front window to celebrate the launch of the marialuisaparis.com website in collaboration with farfetch.com. From the 27tth of September to the 5th of October, have your picture taken and turned into digital art!

Jean-Paul Lespagnard
This young, exuberant Belgian designer was Hyères’ 23rd Festival biggest surprise with his OTT collection : Jacqueline, who works in a typical belgian ‘frites’ stand dreams of America and the possible outfits she would wear with her imaginary Texan cowboy clown lover. Watch out for Dolly Parton-infused glamour, red stripes, green sequins and french fries-inspired accessories… Check Jacqueline’s looks as worn by Yelle in her new video ‘Ce jeu’ - Jean-Paul is working on the french pop sensation’s looks for her next tour.

Alithia Spuri-Zampetti’s “Flowerbong”
Alithia just graduated from Central Saint Martin’s but got immediately snapped by Valentino. She received the Maria Luisa award at ITS#7 festival in Trieste this summer for her tailored silhouettes incorporating intricate details and, as one might discover with her “Flowerbong”, amazing and unexpected cut-out structures that were exhibited at the V&A museum in London and celebrated in the October issue of Dazed & Confused.

Category : Events

September 2008

21-08-2009 16:56 # add your comment

September 2008
The menswear launch at Maria Luisa Hong Kong store.

For the first time in the Lee Garden shop, Maria Luisa introduces menswear alongside her renowned selection of womenswear. Look out for chic & dark looks by designers such as Ann Demeulemeester and Blaak Homme, which will soon followed by Martin Margiela and Givenchy by Riccardo Tisci.